Nite Brite Drone Shows is a drone entertainment company that produces high-end light shows throughout the United States, from festivals to weddings. Their rebrand reflects their focus on innovation, sustainability, and visually capturing the energy and spectacle of aerial performances. 

Completed a redesign to reflect to company's values and standards including logo, typefaces, website redesign, business cards, banners, tablecloths, and merch.

The logo places a stylized drone front and center, its form filled with a smooth pink-to-purple-to-blue gradient that echoes the live show’s vibrant light displays. “NITE BRITE” appears in Baskerville, with tiny star glyphs punctuating the “I”s to reinforce the nighttime motif. Beneath it, “drone shows” is set in Barlow Medium at a smaller size, providing a clean, modern counterpoint to the classic serif wordmark.

Color Palette

Typography

These custom drone formations bring Nite Brite’s brand to life in the night sky. Each of these silhouettes tied together for the pink-to-purple-to-blue gradient of their branding. These all showcase the versatility and storytelling power of our night choreography.

Applications